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Yolande Piazza
CEO of Citi FinTech

Yolande Piazza is the CEO of Citi FinTech, a unit in Citi’s Global Consumer Bank charged with delivering a radically simple, connected customer experience on mobile. Through co-creation with customers, an agile operating model and next generation technology, Citi FinTech is transforming how Citi designs, builds, creates, and delivers mobile features and capabilities for millions of customers. Yolande is a member of the Global Consumer Bank Management Committee.

In 2016, Citi FinTech introduced a new set of features for U.S. Retail Bank clients, making Citi the first global bank to integrate banking, money movement and wealth management on mobile.

A nearly thirty-year veteran of Citi, Yolande has held several key technology leadership roles, most recently Chief Operating Officer (COO) of Citi FinTech. As COO, she was responsible for the day-to-day operations of Citi FinTech and leading Citi’s Consumer Innovation Labs. Prior to Citi FinTech, Yolande served as Chief Administrative Officer for Global Consumer Banking Operations & Technology for seven years, providing value-added services and benefits to internal clients, as well as developing, implementing and managing a number of transformation initiatives to improve results and cost efficiency. She has held several senior roles, including SVP of Online Applications & Services for Diners Club International and CIO of Student Loans Corporation.

In 2014, Yolande founded the “Future Women in IT” program, which aims to inspire middle and high school girls to pursue careers in technology and reduce the misconception that "I.T. Is not for me". The program has reached more than 20,000 girls across the United States since inception.

In 2017, she joined the UN Women Global Innovation Coalition for Change (GICC), a dynamic partnership between UN Women and key representatives from the private sector, academia and nonprofit institutions focused on developing the innovation market to work better for women and to accelerate the achievement of gender equality and women's empowerment.

Yolande co-led the Citi Operations & Technology Women’s Council and has been recognized for her achievements as part of the 2014 YWCA-NYC Academy of Women Leaders and as an honoree for United Way of Northeast Florida’s Women in Local Leadership (WILL) Up Close & Personal Program. In 2017, she was featured on American Banker’s “Women to Watch” list and Bank Innovation’s Most Innovative CEOs in Banking.

All our Chairmen & Chairwomen

Yolande Piazza
Citi Fintech
2014 - 2017
Javier San Félix
2012 - 2014
Hans van der Noordaa
ING Group
2009 - 2012
Roberto Nicastro
UniCredit Group
2006 - 2009
Lars G Nordström
2003 - 2006
Karel De Boeck
Fortis Bank
2000 - 2003
Alfredo Sáenz Abad
Santander Central Hispano Group
1997 - 2000
Jon Foulds
1994 - 1997
Pier Carlo Marengo
Credito Italiano
1991 - 1994
Bernard Thiolon
Crédit Lyonnais
1988 - 1991
Daniel Cardon de Lichtbuer
Banque Bruxelles Lambert
1986 - 1988
Gaetano Cigala Fulgosi
Banca di Roma
1983 - 1986
Robert Amos
Lloyds Bank
1981 - 1983
Frank Drost
Nederlandsche Middenstandsbank & NMB Bank
1979 - 1981
Enrique Mas Montanes
Banco de Bilbao
1977 - 1979
Kenneth Bromley
Barclays Bank
1975 - 1977
Paul de Bellefroid
Société Générale de Banque
1971 - 1975
Dominique Chatillon
Caisse des Dépôts et Consignations

Efma Chairman/Chairwoman

The association is chaired by a senior figure from the banking or insurance sector, elected for three years. Through their personal influence in the financial services sector, the Chairman/Chairwoman can give impetus to Efma's policies and maintain high-level contacts on its behalf. Efma's present Chairwoman is Yolande Piazza, Chief Executive Officer, at Citi Fintech.

The Chairman/Chairwoman is assisted by a Vice-President: Philippe Wallez, Head of Retail & Private Banking at ING Belgium, along with a Vice-President Treasurer, Frédéric Chenot, Deputy General Manager of the BPCE Group's commercial strategy, whose role is to supervise the association's administration and finances and to balance the budget.